
Changeable ticker displays will feature live updates from WVSR1360.com News in nine of the top 20 states
PHILADELPHIA – January 30, 2010 – Philadelphia Front Page News, today announced that WVSR1360.1AM (“WVSR”) will promote its weekday entertainment and social news program, WVSR1360.com, via Online international digital fan club network. The program, architected and negotiated by Van Stone and Diane White, will run as part of an 11 month campaign, which marks the first brand execution utilizing multiple WVSR Online digital properties to disseminate simultaneous news alerts for an international audience, will begin appearing on Black History Month Day, February 1, on more than 100 electronic displays with an aggregate daily circulation of almost 1 million. Philadelphia Front Page News, www.frontpagenews.us will use WVSR’s changeable electronic displays to message entertainment and social stories being featured in that evening’s WVSR News program.
Diane White, VP of Marketing & Advertising, WVSR Radio, believes listeners look to us for reliable, up-to-the-minute entertainment and social news at all times, and in all places. With WVSR’s digital from-your-home or telephone network, we can engage listeners and viewers in some of the highest-traffic areas throughout the entire day, including just ahead of airtime to drive tune in.
This innovative use of from-your-home or telephone digital music, images and video is a bellwether for the future of the from-your-home experience. Leveraging technology and the ability to instantly and regularly update content taps into the true power of the medium and advances how brands make meaningful, immediate connections with consumers.
The flexible electronic fan club billboard medium – with its real-time information delivery capability – is becoming increasingly appealing to advertisers executing national, integrated campaigns. WVSR is one of the most established and trusted entertainment and social news sources in the country, and its creative execution with real-time headlines will be an exciting addition to our ad rotation reaching potential listeners and viewers across the country when they are away from their televisions.
About WVSR1360.com.
Based in Philadelphia, WVSR1360.com operates WVSR1360.1AM E! Radio, the 24-hour network with programming dedicated to entertainment and social news, Online; The style of network, the destination for men and women 18-65 with a passion for the best in reliable, inspiring and transformational lifestyle programming is also programmed in Harrisburg, PA. WVSR.com is currently available on all new media platforms any time and anywhere from online to broadband video to wireless to radio to VOD.
Contacts
WVSR1360.com
Diane White, 717-232-1722
diane@dlighten.com
Philadelphia Front Page News
Van Stone, 610-931-8810
Wvsr1360@yahoo.com
WVSR1360.com Contact Us: Station Manager Your Message Box