Smith's 'Legend' Leads Movies At $76 Million Dollars
Smith's 'Legend' Leads Movies At $76 Million Dollars
Tattle about waking up an inactive giant. Just when box office wizards were writing stories about how the box office grosses were down from last year, go to Will Smith to do something unsuspected and turn the movies from red to green. Will’s latest film, 'I Am Legend', took in more than expected and grossed a booming $76 million dollars.
According to boxofficeguru.com, Smith scored his eleventh career number one opening and seventh in a row. This ranks as the superstar's biggest debut ever by a wide margin. Averaging a sensational $21,224 from 3,606 theaters, the PG-13 film also broke the record for the biggest December bow in history edging past the $72.6M of 2003's The Lord of the Rings: The Return of the King. Also impressive was the fact that Legend delivered the fifth best non-summer debut ever behind a trio of Harry Potter films which all were November launches and The Passion of the Christ which was a February release.
The site also says that 'I Am Legend' was backed by a massive marketing campaign from Warner Bros. which excited the core audience of sci-fi and action fans, but a broader showing of ticket buyers also hit the cinemas. The big-budget film was also released in 77 Imax theaters where patrons were given the additional treat of seeing the six-minute Imax prologue for next summer's much-anticipated Batman film The Dark Knight. That helped to make Legend a hot ticket for hard core comic book fans and assisted in fueling the grosses as tickets on the large format screen ran as high as $16 each.
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